Sarandos Says – Who Needs Advertising When You Have a Great Interface?
Netflix chief content officer, Ted Sarandos, sat down with TV Insider and covered off on subjects from Adam Sandler to their upcoming expansion plans. One of the subjects he shed some light on, was how Netflix markets their content and why we almost never see a Netflix tv commercial?
“A lot of the heavy lifting of getting audiences to the show is done with the user interface. We can launch a lot of these shows without spending any marketing. We can use the merchandising to draw the audience in. Marketing spends we do mostly to attract subscribers to join Netflix. The actual viewing of shows, the user interface is driving almost all of that. So marketing is good to plant a seed in the culture, awards season spending, so we see it a lot different in New York and LA.”