“The change in behavior is stunning. The use of streaming and smartphones just year-on-year is double-digit increases,” Alan Wurtzel, NBCUniversal’s audience research chief, told The Post. “I’ve never seen that kind of change in behavior.”      Read More

Why this matters: as the erosion of traditional liner television viewing accelerates, the urgency for new & accepted techniques in audience measurement becomes ever more critical —  if great content is to be anything other than a charitable / voluntary affair.

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